Asian Member Updates

27 Sep 2011

The Asian Member of The Research Alliance, The Research Pacific Group, has had a very active month with new business awards in several markets and other events;

Highlights include;

In Singapore the award of a large government tender from the Health Promotion Board to conduct 2,700 interviews nationwide; The ACASI 2 survey is valued at 130,00 USD and runs until early 2012; Data collection is made using an innovative confidentiality preserving methodology (ACCASSI) which permits respondents to record their open answers orally on sensitive topics, with minimum interviewer intervention.

In India, the Managing Partner of Research Pacific India, James Washington was recently elected to the management committee of the Market Research Society of India;

Also in India we are now embarking on the third round of a study among the country’s rich, for an international banking client; (Such surveys are extremely hard to conduct in India due to reticence of most rich people to self-identify, the social distance between them and even research agency management let alone fieldworkers, and a less than sympathetic disposition to surveys); Nevertheless Research Pacific India team has overcome these obstacles and has found innovative ways to reach such people with US1MIO++ assets, and is in the process of expanding its proprietary database of them across, currently, 5 cities;

From our regional project management centre we are excited to report that we have just embarked on our first ever survey in Mongolia; (As this emerging market’s economy expands we foresee a growing demand from global clients to learn about the market in both b2b and b2c spheres; Our President just spent 4 days in-market learning about the market, and establishing a local partnership to handle fieldwork here with a current focus on public issues polling);

In China Research Pacific China is currently completing a comprehensive study of soon-to-graduate college students in one province, to ascertain their awareness knowledge and preferences regarding university education, especially international universities such as our client.; (Research Pacific Group has in fact developed considerable experience not only in China but in other markets in the region in the execution of carefully targeted studies in the educational sector for a variety of clients including educational publishers and service vendors as well academic institutions).

For any request in Asia, please contact Irwin Hankins.