Australia

Overview

Clarity Strategic Research

Clarity Strategic Research is a Sydney-based agency founded in 2009 by Alex Sweeney and Alasdair Johnston who between them have 30 years experience in research. We offer Director-level resource on all projects from start to finish, ensuring high quality, fast and efficient research solutions. Our purpose is to deliver clear, commercially valuable, powerful research and consultancy to our clients. We provide a blend of big agency credentials, capabilities and experience with small agency flexibility, passion and hunger.

Our name encapsulates our approach:

  • No bull! No waffle!
  • Clear thinking – straight talking
  • Outputs suited to all in your business - not just research professionals
  • Strong recommendations, clear directions - we do not sit on the fence

Clarity have specialist experience in the Telco, Finance, Media, B2B, IT, FMCG and Retail markets, and also have experience of research in areas as diverse as Government and Social, Pharmaceutical, Professional Services, Travel and Tourism and Utilities. We carry out both qualitative (in-depth interviews, focus-groups, accompanied shops and B2B) and quantitative research (online, CATI, face-to-face, central location, mystery shopping and B2B).

We work with trusted fieldwork partners for both qualitative and quantitative studies allowing us to work with the best-in-class suppliers for each particular project. This ensures not just high quality but also provides flexibility and ensures our pricing is competitive. In addition to partnerships with traditional research partners, we also have informal alliances with a host of marketing professionals (such as planners, retail consultants, marketing communications specialists and social media experts) who can help embed our insights even further into our clients business.

Interesting facts