Brand Investigation S.A. de C. V., better known as BRAIN, was founded in 1998 and since then we grew to become the biggest local market research company in Mexico competing head to head with the global agencies.
As a company we offer highly experienced client service staff to be involved in all projects. This ensures and guarantees high quality research solutions. We are experts in both qualitative (focus-groups, in-depth interviews, workshops, accompanied shops and B2B) and quantitative research (online, CATI, CAPI, face-to-face, central location, mystery shopping and B2B) with accordance to ESOMAR guidelines and quality standards. We have our own independent data processing team to ensure quality data to be sent to client timely. With that clients that can rest assured that deadline and specifications will be met. (SPSS, Quantum,).
Over the years Brain had developed vast experience covering FMCG and Retail markets, Automotive, Banking/Finance, Health/Pharmaceutical and Telco among other areas. Our client list includes many of the Fortune 500 companies and we conduct for them not only local but also coordinate regional and global projects.
Some of Brain´s highlights are:
- First market research company in Latin America certifying ISO 9000
- First company in Mexico introducing tablets and palms to capture interviews (currently we have around 150 tablets on field)
- First company using cell phones to capture interviews
- 130 full time employees + 78 CATI positions and around 400 interviewers constantly on field