Netherlands

Overview

Trendbox

Trendbox is one of the best valued fully independent research companies in The Netherlands. It specializes in the broad field of consumer research, qualitative as well as quantitative, often with a focus on brand issues such as positioning and segmentation. But also tracking studies, concept tests, U&A studies, communication research (pre- and posttests) and New Product Development belong to the wide range of services Trendbox offers. Either tailor made or in the format of one of our models.

Important areas are FMCG, finance, sports & leisure, sponsoring and automotive. Results of regular studies are integrated in or compared to the Life & Living Database, an unique research tool which follows trends in the Dutch society since 1990, the year Trendbox was founded. Under the name “Het Nationale Panel”, Trendbox owns one of the largest and best controlled Access Panels in The Netherlands. It consists of over 20,000 respondents of whom a large variety of background variables are already known. These respondents are accessible by internet, mail and telephone.

Trendbox offers market research with a ‘plus’. The study results are just a starting point for us that forms the base on which we advice our clients.

Interesting facts

Population

  • The average household size in The Netherlands is 2.22
  • The Dutch society is rapidly greying

Economy

- 32% of the Dutch thinks the Euro is good for The Netherlands
- The Netherlands is one of the densed cabled countries in the world.

Digital Consumption

  • The Dutch are getting more and more highly educated (university).
  • Research methods that gain importance in The Netherlands: social media. research (following communities), consumer safaris, mobile internet research (on smart phones).   

Health

  • The Dutch society is rapidly greying.
  • The costs for healthcare increases substantially by the year (also due to the greying society). In the near future, labor capacity decreases (due to the after war “baby boomers” that will retire).