United States of America

Overview

Lieberman

Lieberman is a fast growing, mid-size consultancy specializing in life-science, CPG and B-2-B market research.

More than a research supplier, Lieberman is committed to customer satisfaction and is an essential and valued partner in our clients’ success.

As a full service market research company, Lieberman offers breakthrough tools and techniques to get to the heart of our clients problems faster and help us develop more effective, implementable solutions.

  • LINE OPTIMIZATION TECHNIQUE (LOT): LOT optimizes your product line to reach the largest amount of people with compelling varieties. By illustrating the category landscape and motivating product dimensions, LOT uncovers the most effective line offering to maximize profits and sales. This closer look at the consumer decision process identifies white space opportunities in need of development.
  • DECISION STAGING DYNAMIC MODELING (DSDM): A modeling technique that identifies what and how much patient information physicians need and the relative importance of the information when they make prescribing decisions for your brand as well as competitors’ brands.
  • QUAL/QUANT HYBRID: A collaborative model that fully integrates qualitative and quantitative researchers on meeting the client’s research demands. Seamless interaction among qual and quant experts delivers more deeply informed insights and exactly the right solutions.
  • SENSOR: An innovative technique that uses virtual research, Avatars, to encourage openness from respondents with conditions that are difficult to discuss.
  • RESPONSYS MOBILE RESEARCH: Mobile applications that allow us to engage your target in real time and in any environment. Make more informed decisions with the ability to experience the person and emotion behind every numerical data point.
  • SIMALTO: A sophisticated trade-off analysis that can accommodate up to 36 features with 9 options per feature, to predict target preference and product value for both potential and existing competitive products, for optimal target preference.
  • COMPEL: A state of the art tool that allows for actionable testing of dozens of messages to ensure that you’re conveying exactly the right messages in exactly the right combination and order.

Interesting facts