What we offer

Each member of The Research Alliance is able to offer a breadth of research expertise and experience. All can provide both qualitative and quantitative solutions to answer your research needs. You will be offered the full choice of data collection methods you would expect, covering both on-line and off-line methodologies.

Commonly provided types of research include

• New Product development
• Packaging Harmonisation
• Brand/equity research
• Advertising (pre and post)
• Tracking studies
• Market studies (U&A)
• Corporate image tests
• Pricing studies
• Customer care research
• Category management research

Many members also provide more specialist services, including

• Children/teenage research
• Pharmaceutical
• Automotive
• Business to business
• Retail studies
• Social research
• Modelling expertise
• Media research