New Era Research

New Era Research is a specialized provider of research solutions services to the business community in the Middle East region. New Era Research was created in June 2003 and consists of a team of highly skilled and experienced professional sharing a common approach.

We provide marketing research as a creative process, more of an art than a science, but crucially it must provide information that you can act upon and make money from.

We are experienced in the art of using the following types of quantitative and qualitative methodologies:

Quantitative:

• Face to face
• Telephone interviews
• CATI and CAPI
• CRF
• Observation
• Mystery Shopper

Qualitative:

• Focus Groups
• In-depth Interviews