Marketing Sciences New Qualitative Research Service - 'Inspired'

The UK member of The Research Alliance Marketing Sciences, has joined forces with sister agency ICM to launch a new qualitative research service under the name 'Inspired'. Both companies are part of Creston Insight, the research and insight division of marketing services group Creston plc.

'Inspired' brings together the qualitative expertise of both companies, providing a team of 6 senior qualitative practitioners with an impressive breadth of experience across many sectors and categories. This team will be headed up by Anna Herron (Research Director, Marketing Sciences) who has recently joined from qualitative specialists Bread & Butter in Australia.

Keith Bates, Vice-Chairman of Creston Insight, commented 'We are very excited about offering this new qualitative service to our clients, which will provide tremendous depth and breadth of expertise and complement our well respected quantitative research offer'.

For more information about 'Inspired' contact: aherron@marketing-sciences.com for more information about marketing sciences and UK research services generally pls contact kbates@marketing-sciences.com.