Denmark: Wilke Markedsanalyse A/S

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Wilke Markedsanalyse A/S

Wilke is a Danish research company that was founded in 1992. We are approx. 35 fulltime emplyoees.

We focus on creating the best possible foundation for decisionmaking for our clients through research of their markets and organizations.We focus our consultancy within 5 core sectors: Telecom, Media, Finance, Foods and Transportation.

The projects we specialise in are focused on deveoping clients businesses with respect to:

  • Communication – corporate communication, image, tracking, segmentation
  • Products/services – concepttesting, innovation, productsimulation, price- and line optimization
  • Organization – loyalty, satisfaction, employees

Population
Parents to 47% of children born in 2010 were not married.
Most Popular Baby names in 2010 are William for boys and Isabella for girls.
74% of 15-64 years old are working in 2011 which is 3rd highest in the EU.

MR methodologies
Quantitative research is continuously moving from telephone towards websurveys. Ethnographic approaches age gaining increasing interest. Eye tracking studies are now available on smart phones.

Digital consumption

54% of adult population has mobile access to internet

More than 70% of adult population has shopped on internet in 2011.

16% has used their cell phone to purchase products or services last month.

8 of 10 new cell phones sold are smart phones. At the end of 2011, more people will have a smart phone than a standard cell phone.

1 of 10 smart phone holders use a QR Barcode reader application.

18% are gambling with money on the internet compared.

Health
Life expectancy is increasing and higher than ever before, and today it is 77,1 years for men and 81,2 years for women.

The suicide rate has decreased with 40% for men and more than 50% for women from 1995 to 2010.

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Wilke Markedsanalyse A/S
Tel: +45 63133321
Fax: +45 63133321
[email protected]
www.wilke.dk

per-petersen

Per Petersen
Partner