France & Belgium: Cohesium

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Cohesium

COHESIUM is an independent market research company offering a full range of market research services:

Qualitative services: Focus groups, in depth interviews, ethnographic surveys at home or in store, trends tracking, expert/B2B interviews.

Quantitative services:

  • Face to face: street/hall/in home/mystery shopping, B2B CATI interviews.
  • Telephone survey: We have an internal 30 CATI station call center located in Tours

COHESIUM has a specific expertise in the following fields: Cosmetics/hygiene/Fragrances, Food and drinks, Fashion & textile, Banking and Insurance, Distribution & Retail, New Technologies/Telecommunications, Tourism, Healthcare, B to B.

Our team: 550 interviewers in France, 50 regional supervisors, Multi-language/multi-cultural interviewers and consultants”

Population
In 2011, the French population is more than 65 million inhabitants. In 26 years, the number of French has increased by 15% since it was 56.4 million in 1985. In 2050, France will have between 70 to 73 million inhabitants. The French population is aging: people over 65 years represents the sixth of the total population. In 10 years, the number of seniors has increased by 20.7%. In 2040, experts estimate that the average age in France would be 43.6 years. France is an exception in Europe. Life expectancy of French women is much higher than that of European women estimated to 82.6 years on average. In 2030, Europeans should live to 85.3 years.

MR Methodologies
Qualitative turnover by methodology (2007-2010)

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Quantitative turnover by methodology (2007-2010)

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Digital Consumption
There are 64.3 million mobile phones in France. The rate of mobile phone Equipment in 79% of the population. On computers side, Internet continues to penetrate the French houses. There are 19.7 million Broadband subscribers and nearly 55% of households have an Internet connection at home. On computers side, Internet continues to penetrate the French houses. There are 19.7 million broadband subscribers and nearly 55% of households have an Internet connection at home.

TV appears to be the medium that brings together the best family and is one they are most attached. The viewing time per person (4 + years is still high from 3 hours 13 minutes in 2000 to 3 h 25 in 2009, earning 12 minutes in 10 years.

As for social networks (Facebook, Twitter, Viadeo …), their attendance is 65%. And 40% of Internet users find them helpful. There are three times as many registered users on social networks in late 2009, the time spent on these sites has increased by 112%. Twitter, meanwhile, counted 1.6 million unique visitors in December 2009.

Communicate on the Internet is common in the age of 13. 34% have an e-mail, 32% use instant messaging, 4% have a Twitter account and nearly one in five children (18%) have a Facebook account, despite the legal age of 13. The video game is the first electronic product to children, 55% have one, and 83% of 10-13 years. Then come the mp3 player (51%), mobile phone (23%), computers (18%) and smartphone (5%).

Health
In 2010, life expectancy of the French began to rise again. Men on average live 78.1 years and women 84.9 years. Remember, life expectancy was 27 years for men and 28 years for women in the eighteenth century.

France is an exception in Europe. Life expectancy of French women is much higher than that of European women estimated to 82.6 years on average. In 2030, Europeans should live to 85.3 years.

545,000 French died in the year 2010, a stable figure. The infant mortality rate is 3.7 per 1000 him.

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Cohesium
Tel: +33 (0) 145586812
Fax: +33 (0) 156026920
[email protected]
www.cohesium-research.com

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Yann Marin
Research Director