The Innovation Grant ($10,000) is a bi-annual competition sponsored by The Research Alliance supporting a leading edge research study or the development of a novel research tool or technique. Each submission is judged by an independent jury, formed from non-TRA member participants, who are highly experienced and recognized as research experts (academics, client-side researchers). The submissions are judged on originality, applying new thinking/techniques or innovative combinations of established methods on a topic that has international implications.
By sponsoring this initiative, The Research Alliance contributes to the development of the marketing research field.
Last year’s winner was Anna Shulgina from the Russian member, Bazis Group.