United Arab Emirates & Kingdom of Saudi Arabia: Dimensions Research & Marketing Consultancy

Dimensions Research & Marketing Consultancy

  • Established in 2002 and operating in the Middle East with its HeadQuarters in UAE, DIMENSIONS MARKETING CONSULTANTS has emerged as a boutique agency with experienced specialists. 
  • We are a Full-Service Agency offering customized Qualitative & Quantitative Research Services to the world.
  • Some of the regular research studies handled by Dimensions are Usage and Attitude, Customer Satisfaction, Brand Health Tracking, Packaging and Pricing Research, Market Understanding, Concept and Product Test, Advertising and Communication Research, Needs Assessment, Shop Along Research and Mystery Shopping etc.
  • Being Automotive, FMCG and Retail Specialists, we have extensive local knowledge and associations with global brands and experts in conducting car clinics and customer satisfaction studies.
  • Our cutting-edge research models, advanced research planning, and statistical analysis makes us true market analysts.
  • We deliver unparalleled insights on consumer, competition & markets.
  • We support our clients with end-to-end solutions across various stages of business, be it at concept testing stages or post-market entry.
  • Having in-depth experience of applying suitable methodologies across a wide range of different industries, geographies and cultures, we are consistently making an impact on the growth of our clients’ businesses. We work with leading brands and industry frontrunners in the region and always strive to exceed our clients’ specific needs and expectations.
  • Our 360 degree Market Research services help our clients gather insights on various critical business challenges.


Economic Overview

The economy of the United Arab Emirates (or UAE) is the 5th largest in the Middle East (after Iran, Saudi Arabia, Turkey, and Egypt), with a gross domestic product (GDP) of US$501 billion (AED 1.5 trillion) in 2022.

Internationally, UAE is ranked among the top 20 for global service business, according to AT Kearney, the top 30 on the WEF “most-networked countries” and in the top quarter as a least corrupt country per the TI’s corruption index.

The government of the United Arab Emirates announced a broad restructuring and merger of more than 50% of its federal agencies, including ministries and departments, in an attempt to deal with and recover from the economic shocks following months-long coronavirus lockdown.

In late 2021, it was announced that UAE’s banking assets are expected to grow by between 8 per cent and 10 per cent in 2022 as the second-biggest Arab economy continues to recover from the covid-19 pandemic. It was also announced the UAE’s economy might grow at a faster than projected rate, reaching 4.6% in 2022.

Highlights of The UAE Population Statistics

  • The UAE’s Population in 2022 stands at 10.08 Million.
  • Population Density in United Arab Emirates is 102.20 people per square kilometer, which is a 0.91% increase from 2021. 
  • The Total Expat Population of UAE in 2022 is 8.92 Million.
  • Dubai Population in 2022 is 3.49 Million according to official Dubai Government website.

There are many factors contributing to the rise in population of the country, one of them being influx of immigrants. The number of foreigners settling in the UAE has grown due to the plentiful job opportunities the country offers.

GENDER: 68.76% of the population i.e. 6.93 million is male and only 31.24% i.e. 3.15 million is female. 

AGE: It points towards a reliable healthcare system and longer life expectancy. The working population(age 25-54 years) amounts to 6.55 million people and it outnumbers the young and the old population.

CITY: The UAE consists of 7 separate emirates among which Dubai has the largest population of around 3,488,745 followed by Sharjah with 1,786,000. 

NATIONALITY: More than 200 nationalities are present in the UAE now. Among them, Indians occupy the highest position with 2.77 million followed by Pakistanis with 1.28 million. The other nationalities include- Bangladeshis, Filipinos, Iranians, Egyptians, Nepalese, Sri Lankans, Chinese among others. 

EMIRATI VS EXPATRIATES: The expat population totals around 88.52% i.e. 8.92 million, the nationals only amount to 11.48%  i.e. 1.16 million. 

URBAN Vs. RURAL: A whopping 87.50% i.e. 8.82 million people live in urban areas and the rest 12.50% i.e. 1.2 million people live in rural areas.

RELIGION: Although Islam is the main religion in UAE with 76.9% of people practicing it, we have to remember that this country is home to many expats. So along with Muslims, we can also see Christians, Hindus and Buddhists and other religions thriving here. 

DIGITAL CONSUMPTION: Social media usage is highly prevalent among the UAE population. The majority of people are hooked to the streaming app that provides a wide range of content i.e. YouTube. 87.4% of the population use this application. WhatsApp users are not far behind, 80.2% of the population use this networking service on a daily basis. Facebook or Meta(as it is known today) has 79% users out of the total population.

DUBAI is the industrial focal point of the UAE.  It is an international hub that is home to diverse nationalities. As mentioned above, it is the Emirate with the highest population. In 2022, the population of Dubai stands at 3,488,745.

It is not just a center of commerce. From alluring desserts to sunny beaches, this city has also been attracting a large number of tourists for many years now.

Dimensions Research & Marketing Consultancy
Office 404, Al Durrah Tower, Buhairah Corniche, PO Box 32681, Sharjah, UAE
Tel: +971 6 556 9494
Mob: +971 50 686 3007
[email protected]
Malik Shamim