What We Offer

Each member of The Research Alliance is able to offer a breadth of research expertise and experience. All can provide both qualitative and quantitative solutions to answer your research needs. You will be offered the full choice of data collection methods you would expect, covering both on-line and off-line methodologies.

Commonly provided types of research include:

  • New Product development
  • Brand/equity research
  • Tracking studies
  • Corporate image tests
  • Customer care research
  • Packaging Harmonisation
  • Advertising (pre and post)
  • Market studies (U&A)
  • Pricing studies
  • Category management research

Many members also provide more specialist services, including

  • Children/teenage research
  • Automotive
  • Retail studies
  • Modelling expertise
  • Pharmaceutical
  • Business to business
  • Social research
  • Media research